In 1976, McCracken sold a part interest in his label to the American Broadcasting Company. 10 years later, ABC merged with Capital Cities, Inc. Smith, Rich Mullins, Russ and Tori Taff, Paul Smith, The Imperials, Petra, Sandi Patti, Kenny Marks, Wayne Watson, Carman, The Archers featuring Steve Archer, White Heart, Gaither Vocal Band, Bill Gaither Trio, Point of Grace, Love Song, Sweet Comfort Band, The Nelons, Happy Goodman Family featuring Rusty Goodman, Florida Boys, Guardian and other artists. Star Song was distributed by Word Records but left their distribution deal in the late 1980s to sign with Sparrow Records which was taken over by Chordant Distribution and then by EMI.ĭistribution deals with other labels in the 1970s, 1980s, and early 1990s allowed Word Records to rise, representing Amy Grant, Michael W. Today, Reunion Records is distributed through Provident Music Group. Reunion Records signed a distribution and promotion contract in the 80s, the agreement lasted well into the 1990s. Light Records was distributed in the 1970s by Word Records before being sold to Ralph Carmichael in the 1980s. Artists on Solid Rock included Norman, Randy Stonehill, Daniel Amos, Tom Howard and Mark Heard. Larry Norman's Solid Rock Records had a distribution deal with Word from 1975 to 1980. The Myrrh Label was resurrected in 2005 as a praise and worship record label: Myrrh Worship. Two of these labels no longer exist today in their original form. Several subsidiary labels were started over the years: Canaan Records in the sixties, Myrrh Records (1972) and DaySpring Records in 1977, and Rejoice Records in the eighties. By 1954, Word had become a publishing house as well. The label struggled initially until Marvin Norcross became an equity partner. Early employees for the label included Tom Norfleet, Kurt Kaiser, and Ralph Carmichael. Subsequent records focused on other spoken word recordings, but Word soon branched out into southern gospel music. The 23-year-old KWTX sportscaster in Waco had read an article by Jimmy Allen, a former athlete who became a Baptist preacher, and based his recording on the article which also is called "The Game of Life". The event is based on a full-length match between the forces of Good and Evil with Jesus Christ and Satan coaching the two teams.
Word Records was founded in Waco, Texas, in 1951 by Jarrell McCracken, Baylor business major Henry SoRelle and radio and television executive Ted Snider. The label's name is based on a 16-minute spoken-word recording written and narrated by McCracken, the first recording released by the label, entitled "The Game of Life".
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